Building your audience through social media

An interview featuring Kate (Oxford) talking with Alyssa Humphrey from the Social Factory.

About Alyssa | Alyssa is a brand developer and digital media marketer located in Woodstock, Ontario with nine years of professional social media management, brand development and web design experience. Between her time in the agency world, coordinating projects, developing strategies, and cultivating brands, to working in-house for corporations and tech firms, Alyssa offers a truly holistic experience for those looking to develop and grow their online presence. An early adopter of social media for business, Alyssa uses this unique perspective to deliberately and tactfully guide her clients into the spotlight through social media strategy and management, content development, and website design. As a passionate advocate for small, local businesses, the majority of Alyssa’s client roster is made up of entrepreneurs looking to turn their small biz into a brand, rebrand an existing business or transition from brick and mortar to e-commerce. She was one of the pillars of and has been nominated for two Business Excellence Awards through the Woodstock Chamber of Commerce. Learn more at

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