Did you hear Curt speak at the Guelph Municipal Campaign School? Here are the communications tools he mentioned.
Build Your Message
Your message starts with knowing what you stand for. This free download helps you identify 3-5 core values that become the foundation for everything you say on the campaign trail.
PoliticsNOW: Political Core Values List https://www.polinow.org/blogarticles/political-core-values-list-freebie
Stay Organized on Social Media
A free Google Sheet template with slots for Twitter, Facebook, Instagram, TikTok, email, and your website. Copy it, customize it, and keep your team aligned.
PoliticsNOW: Social Media Calendar Template https://www.polinow.org/blogarticles/social-media-calendar-template-freebie
Learn the Fundamentals
The Federation of Canadian Municipalities created this guide specifically for women running at the municipal level. Pages 44-50 cover communications basics, message development, media interviews, and public speaking.
FCM: Municipal Elections in Canada – A Guide for Women Candidates https://fcm.ca/sites/default/files/documents/resources/guide/municipal-elections-in-canada-a-guide-for-women-candidates-wilf.pdf
Go Deeper
Ready for more? The National Democratic Institute offers free modules on message development and building a communications strategy, including media relations, press releases, and event planning. While helpful, these tools are US based.
NDI: Message Development (Module 6) https://www.ndi.org/sites/default/files/CS%20Handook_Module%206_EN.pdf
NDI: Building a Communications Strategy (Module 8) https://www.ndi.org/sites/default/files/Module%208_Building%20a%20Communications%20Strategy_EN.pdf