Did you hear Curt speak at the Guelph Municipal Campaign School? Here are the communications tools he mentioned. Here is a link to the worksheet he used.
Build Your Message
Your message starts with knowing what you stand for. This free download helps you identify 3-5 core values that become the foundation for everything you say on the campaign trail.
PoliticsNOW: Political Core Values List https://www.polinow.org/blogarticles/political-core-values-list-freebie
Stay Organized on Social Media
A free Google Sheet template with slots for Twitter, Facebook, Instagram, TikTok, email, and your website. Copy it, customize it, and keep your team aligned.
PoliticsNOW: Social Media Calendar Template https://www.polinow.org/blogarticles/social-media-calendar-template-freebie
Learn the Fundamentals
The Federation of Canadian Municipalities created this guide specifically for women running at the municipal level. Pages 44-50 cover communications basics, message development, media interviews, and public speaking.
FCM: Municipal Elections in Canada – A Guide for Women Candidates https://fcm.ca/sites/default/files/documents/resources/guide/municipal-elections-in-canada-a-guide-for-women-candidates-wilf.pdf
Go Deeper
Ready for more? The National Democratic Institute offers free modules on message development and building a communications strategy, including media relations, press releases, and event planning. While helpful, these tools are US based.
NDI: Message Development (Module 6) https://www.ndi.org/sites/default/files/CS%20Handook_Module%206_EN.pdf
NDI: Building a Communications Strategy (Module 8) https://www.ndi.org/sites/default/files/Module%208_Building%20a%20Communications%20Strategy_EN.pdf